How Much Total Video Time Is Uploaded to Youtube
It's safe to say that YouTube is the most pop video platform out there.
The simplicity of YouTube is one of the many reasons why it has exploded in popularity over the years. YouTube makes it and so easy for content creators to share their content with a big audience. And as a result, at that place'southward a wide range of content to cull from. So whether it's endless dazzler tutorials, product reviews, gaming channels, or hours of unboxing videos — YouTube has it all. In the millions of YouTube channels out there, you lot're guaranteed to find at to the lowest degree a few that strike you as interesting. Allow's just say, on YouTube at that place's something for anybody.
The beginning ever video uploaded to YouTube was on Apr 23rd 2005, showing one of the founders at the zoo, unambiguously titled "me at the zoo" . Since then, YouTube has come up a long, long way. It went from 0 to 1 billion viewers in a decade…that'southward quite a journey. But information technology isn't just fun and games. There'south more than to YouTube. This amazing platform can help you grow your ecommerce business in 2021.
By the way, our Youtube guide hither helps you build your Youtube channel from scratch, give your audience the content they want to see, AND brand money from it. And check this resource out for even more tips on how to make coin on YouTube.
Here are the meridian ten YouTube statistics that yous demand to know well-nigh in 2020, in guild to stay ahead of your competition.
1. Monthly Active YouTube Users
These 2.3 billion users are divers every bit viewers who log into the site at least in one case per month. Considering YouTube videos can too exist viewed without using Google accounts, such as via the autoplay feature in WhatsApp , YouTube's attain is actually higher.
This YouTube user statistic can be of huge value to marketers in 2021. When more than ii billion users are logging in every month to watch videos on YouTube, there's a massive and agile market that marketers have the potential to tap into. And with an even wider reach, YouTube will certainly bear witness to be a great platform for your digital marketing efforts.
If the first YouTube statistic we shared didn't get your attention, this one surely will. 79 percent of internet users say they accept a YouTube account (Datareportal, 2019).
Created in 2005 past iii one-time Paypal employees, YouTube has grown exponentially over the years. Google bought YouTube in 2006 for US$1.65 billion, and now YouTube operates as one of Google'south subsidiaries. Since the creation of YouTube, its mission has been to provide fast and piece of cake video access to users, and the power to share videos frequently. And since then, it has grown beyond expectation. It's no hole-and-corner that YouTube is a continuously growing social media platform, only there are many reasons that have contributed to its success today. One of the chief reasons YouTube manages to hold its dominant place in the industry is because of how accessible it is. YouTube makes information technology and then easy to get started and share your content with a large audience. The simplicity with which people can get started on YouTube has contributed immensely to attracting millions of content creators around the globe.
3. YouTube Is the 2d-Most Pop Search Engine Afterward Google
Not only is YouTube the 2nd-almost popular social media platform, but it also holds the same championship for search engines.
YouTube is the second-most pop search engine right afterwards Google. In fact, it receives more searches per month than the likes of Microsoft Bing, Yahoo, AOL, and Enquire.com combined.
As mentioned before, more than 2 billion of its users—equivalent to nearly one-third of all internet users—log in each month. But that'south not all. YouTube viewers sentry over 1 billion hours of videos on its platform every single day and are responsible for generating billions and billions of views (YouTube, 2021).
The popularity of the platform grants it a wide audience reach, which is especially true on mobile devices. The company says it reaches more US mobile consumers than any other television network currently does.
The mobile-friendliness of the YouTube app is ane of its most appealing factors and certainly something to accept advantage of when advertising on YouTube .
4. YouTube Statistics: YouTube in Numbers
How is YouTube so popular and how is it able to generate billions of views every unmarried day?
To sympathize that, we demand to take a deeper look at its numbers. YouTube is not only bachelor just likewise localized (YouTube, 2021) in over 100 countries . This means that the platform adapts to the different languages of the different markets information technology is in.
This makes it inviting and attractive for its users, which increases engagement and usage. Plus, it can be accessed in 80 unlike languages. This ranges from the world's most spoken languages similar English, Spanish, and Mandarin to more than obscure ones like Azerbaijani, Khmer, and Laotian.
In fact, the bulk of videos published on YouTube aren't even in English. Co-ordinate to a survey, two-thirds (67 percent) of the videos posted by pop YouTube channels are in other languages. Of the rest, just 28 percent are in English, while the remaining 5 percent are in English language and other languages.
The aforementioned survey also constitute that even though at that place were significantly fewer videos in English, English-linguistic communication videos tend to receive around iv times more views than videos in other languages.
5. People Enjoy Watching Videos on YouTube Everyday
Everyday people sentry ane billion hours of videos on YouTube and generate billions of views (YouTube, 2019). Let's do the math. If every single person on world watched a video, that'due south around eight.4 minutes per day per person. That'due south a mindblowing number that just adds to the credibility of video every bit a content source for people. Another interesting fact is that searches related to the term "how to" are growing 70 percent year over twelvemonth, according to searchengineland.com. This means that when users are searching for ways to acquire something, they rely on video content.
Marketers should be leveraging the power of video and cater their content co-ordinate to the growing preference of video content. There are countless means that you tin start creating video content on YouTube. Maybe you can create a YouTube channel where you lot can share updates with your audition, or interact with them and solve their queries or concerns. Or let's say you have an online shop and would like to share videos of your products on YouTube with your audience. You tin can fifty-fifty add together a link to your YouTube profile on your ecommerce store, so your audience knows that they tin find yous there. And when it comes to posting videos on YouTube daily, it doesn't hurt to know the all-time time to mail on YouTube, so you can make certain that your audition is agile, and more than probable to view your content.
6. Importance of YouTube for Businesses
Every bit the importance of video content becomes increasingly evident, more and more businesses are turning to video. Statistics show that 62 percent of businesses employ YouTube as a aqueduct to post video content (Buffer, 2019). It's the 2nd nearly popular channel for businesses to share their video content, with Facebook securing kickoff place.
YouTube may accept gained a lot of popularity as a platform for personal video viewing, but it has too been a valuable tool for businesses. Recently, more and more businesses accept started to apply YouTube equally a channel to communicate with their existing customers and expose themselves to potential customers. And with the massive reach it has, it's no shocker that businesses are turning to YouTube to expand their marketing efforts.
Sharing has been made easy through the use of YouTube, and it goes both ways. Not only can businesses easily share their news with their audience, or improve their brand's visibility, simply at the same time, they tin use YouTube every bit a channel to communicate with their marketplace and receive feedback from them. This can be done through engagement with the audience in the YouTube comments.
YouTube too gives brands the possibility to customize how their channel looks. To take full advantage of this, businesses should update their YouTube channel to reflect their brand identity, in order to stand out amongst the competition. Although it tin be really easy to set up a YouTube channel, the hard part is to keep working on information technology and posting regularly to increase subscribers and keep your audience engaged.
Given its multi-faceted benefits and potential, there's much that businesses can gain with YouTube. Withal, just nine pct of all small businesses in the U.s.a. use YouTube (Brandwatch, 2020). Producing videos may seem wearisome and expensive for small businesses, but in that location are many stock video websites and video editing software that are free. Plus, smartphone cameras today are capable of shooting sufficiently high-quality videos that professional cameras are no longer needed.
7. YouTube Users Prefer Mobile over Desktop
Mobile is kickoff everywhere. We're spending more than fourth dimension on our mobile phones than ever before. That's why this next YouTube stat comes every bit no big surprise. More than than 70 per centum of YouTube lookout time comes from mobile devices (YouTube, 2019).
Y'all and your business just tin't afford to ignore the huge potential that mobile has to offer to your brand's visibility. It's axiomatic that mobile views have increased much faster than desktop consumption, and because of this it's important to stay upwardly to engagement with mobile video trends and then that your audience is presented with the content that they desire to see. Now while YouTube content is optimized for mobile by default, the important affair to understand is how you lot can improve the mobile experience for your audience. Content creators need to keep an eye on their YouTube stats and data for mobile viewers through tertiary political party analytics providers, such equally comscore. Comscore provides enhanced mobile video reporting for YouTube and its Partner Channels beyond its core audience measurement services.
8. People Discover New Products on YouTube
Video is a powerful marketing tool. xc percent of people say they discover new brands or products on YouTube (Thinkwithgoogle, 2019). Now while information technology doesn't necessarily convince people to buy your products or services, it does go the message across. Consumers rely on video content during every step of the journey. And this piece of data is extremely valuable to marketers.
YouTube tin help popularize your production. If you're trying to go into a new market, or increase exposure of a production, you can brand a video of that product showcasing its benefits. With video content becoming increasingly competitive, the cardinal to call back is creativity. The more than artistic your content is, the higher the chances that yous'll get your audition hooked to your fashion, and curious for more. If your business organisation is trying to make the most out of its video content, you should make sure that your video content empowers people to take action. You can keep a few things in mind such as positioning your brand as an expert in your category or niche, by engaging with your audience, answering their questions and concerns, and sharing your brand's ethos and ideas
9. 720,000 Hours of Video Uploaded to YouTube Daily
500 hours of video are uploaded to YouTube every infinitesimal worldwide (Tubefilter, 2019). That's xxx,000 hours of video uploaded every hour. And 720,000 hours of video uploaded every 24-hour interval to YouTube. Wow. To put this into perspective, it would take yous shut to 82 years to sentry the amount of videos uploaded to YouTube in only an hour. That's a lifetime of watching YouTube videos.
And while these numbers are staggering, it's nil compared to the watchtime on YouTube. With the amount of new content uploaded to YouTube every minute, it's no wonder that YouTube is growing its reach as a channel. And that's why businesses can't afford to ignore YouTube. Businesses tin can benefit from the apply of YouTube by edifice a community and interacting with their customers, by showing their products, or by advertizing on the platform.
10. Most Pop Channel Among US Digital Video Viewers
When it comes to the consumption of digital video content in the US, social media sites outperform the country'southward biggest news sites as the almost popular channels through which consumers do so.
Of them, YouTube is the ascendant force by a far stretch, with 9 out of ten digital video viewers in the The states using the platform to swallow digital video content (eMarketer, 2019).
That puts YouTube way ahead of its closest competitor, Facebook, which only 60 per centum of US digital video viewers use. This is followed by Instagram at 35 percent and Twitter and Snapchat at 21 percent and 18 per centum respectively.
These social networks are particularly popular among Millennials and Generation Z, who experts say are not just spending increasingly more time on social media by watching digital videos just too sharing them, which helps to disseminate brand messages.
Insufficiently, the most popular news aqueduct for digital video consumption, CNN, is watched only by 17 pct of Us digital content viewers.
Determination
YouTube is the future of entertainment. It has been for a few years at present. And that's why you and your business should exist aware of these important YouTube statistics, then you don't overlook YouTube when information technology comes to your marketing strategy. We're hoping that these 10 YouTube statistics for 2021 have helped explicate why your make should be investing in YouTube and how yous can brand sure you're making use of your resource wisely.
Summary: YouTube Statistics
Here's a summary of the YouTube statistics yous need to know in 2021:
- YouTube has ii.3 billion users worldwide.
- 79 percent of Internet users have their ain YouTube account.
- YouTube viewers picket over a billion hours of video on the platform every day and generate billions of views. (YouTube, 2021)
- YouTube is localized in more than than 100 countries and is bachelor in 80 languages. (YouTube, 2021)
- Everyday people sentinel one billion hours of video on YouTube.
- 62 percent of businesses use YouTube as a channel to post video content.
- More than 70 percentage of YouTube lookout man time comes from mobile devices.
- 90 percentage of people say they discover new brands or products on YouTube.
- 400 hours of video are uploaded to YouTube every infinitesimal worldwide.
- 90 per centum of U.s.a. digital video viewers use YouTube, the most popular channel for digital video consumption.
Source: https://id.oberlo.com/blog/youtube-statistics#:~:text=500%20hours%20of%20video%20are,uploaded%20every%20day%20to%20YouTube.